Privacy Notice

This Privacy Notice explains how Your Lane (the "Seller", "we", "us") collects, uses, and shares personal data when you visit our website or purchase our products.

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1. Data controller

We are the data controller for personal data collected through the Your Lane website and product.

2. What we collect

• Contact & account details — name (optional), email address.
• Purchase details — order confirmation data received from our payment provider (Paddle). We do not receive or store your full card details.
• Support messages — any messages you send us via the contact form or email.
• Usage & technical data — IP address, device and browser information, pages viewed, and interaction events, collected automatically when you visit the site.

3. Why we use your data

• To deliver the product you purchased and provide the Service (contract).
• To send you the free guide you signed up for and related product updates (consent, which you can withdraw at any time).
• To respond to your questions and provide support (legitimate interests).
• To secure the Service, prevent fraud, and improve the product (legitimate interests).
• To comply with our legal obligations (legal obligation).

4. Who we share it with

• Paddle, our Merchant of Record, for payment processing, subscription management, tax compliance, and invoicing.
• Hosting & infrastructure providers that store our data securely on our behalf.
• Analytics providers that help us understand how the site is used (aggregated/pseudonymised data where possible).
• Professional advisers (legal, accounting) where necessary.
• Authorities where required by law.

We do not sell your personal data.

5. International transfers

Some of our providers may be located outside your country or region. Where personal data is transferred internationally, we rely on appropriate safeguards such as Standard Contractual Clauses or adequacy decisions.

6. Retention

We keep your personal data only as long as we need it for the purposes set out above, or as required by law. Purchase records are kept for as long as required for tax and accounting purposes. Email marketing data is kept until you unsubscribe.

7. Your rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you.
• Correct inaccurate data.
• Request deletion of your data.
• Restrict or object to processing.
• Data portability.
• Withdraw consent at any time (without affecting past processing).
• Lodge a complaint with a supervisory authority.

To exercise these rights, contact us via the contact page.

8. Security

We use appropriate technical and organisational measures — including encryption in transit, access controls, and vetted infrastructure — to protect your personal data.

9. Cookies

We use essential cookies required to make the site work, and may use limited analytics cookies to understand site usage. You can control cookies through your browser settings.

10. Changes

We may update this Privacy Notice from time to time. The "Last updated" date reflects the latest version.